This quiz also provides the option for users to share their results with friends to maximize the fun! Interactive media is captivating tech-savvy children via apps and video games. This plays a critical role in building relationships. co to help their audience assess their knowledge of healthy food options for diabetes control. Examples Interactive Media Related Topics . The 5 Most Talented 3D Sidewalk Artists. This quiz was an extremely useful tool for their client QuintoAndar. The quiz’s engaging nature was the secret behind its success. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit. P. 13-17. This approach usually works best on social media, often accompanied by a hashtag, and is a fantastic way to shine a spotlight on the brand’s target audience and allow customers and prospects to see themselves represented. Users can hover over and click on various icons throughout their map. Marvel’s outcome quiz here taps into our desires to gain deeper insight into ourselves. 80 Beautiful Street Crimes done by BANKSY. Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. It refers to electronic media, including audio, video, and other content, that can be stored on a computer. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. Accessed 4 Feb. 2018. The World Health Organization (WHO) has also jumped on the interactive content bandwagon with an assessment quiz that allows users to check how much they know about Universal Health Coverage. Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. Interactive media can refer not only to media that interacts with the user, but also media that makes users interact with each other. Here are a couple of examples of interactive emails done right: 1) Tom Raffield – Furniture Designer LinkedIn Corporation, 25 Apr. Interactive e-books are also a great way to generate leads and educate your customers. A much more aesthetic and interactive, as well as engaging approach – a recommendation quiz. Marvel brings a superhero-themed quiz that allows users to pick from various aspects of their personality in 10 quick questions to find out “the mark that speaks to our true identities”. 21 Oct. 2017. Video games require active action to play and typically prompt users to make decisions and manipulate their game characters, sometimes called “avatars.” Similarly, interactive simulation allows individuals to use computers to recreate real-life situations and practice the behavior … The quiz also skyrocketed their conversion rates by 33%, to enable them to gain new leads and customers. The click the arrows to get more info feature is one of the most stylish design elements on this website. Rally is a small digital product studio, the interaction and animation are super cool with a clean interface and delicate color match. Interactive e-books are another fascinating approach to interactive content. Robinson, Stuart. , "Interactive entertainment" redirects here. In doing so, they would guarantee higher purchase rates and product promotion, creating a win-win situation for all. We’re living in the age where we are constantly bombarded with content wherever we go. Now instead of providing a lengthy blog for their customers to find a suitable product, Maybelline chose a different approach. Interactive print media ads created by Glacial, Nivea, Peugeot and Volkswagen. This recommendation quiz allowed users to find the foundation shade most appropriate for their individual skin type. Websites, especially social networking websites provide the interactive use of text and graphics to its users, who interact with each other in various ways such as chatting, playing online games, sharing posts that may include their thoughts and/or pictures and so forth. This quiz would undoubtedly be extremely useful to Zara’s customers, who would then be encouraged to share it further. This is surely an innovative way to integrate interactive content into your existing marketing strategies. Users can pick from various quizzes. Interactive Media is a method of various forms of communication in which programs output is depended on the user's input and the user, in turn, affects the output of the programme. The Wizarding World provides the most magical approach to interactive content bewitching all the wizards out there! And this calculator provides a clear bar graph illustrating just how much you can save by using Outgrow’s interactive content platform. Providing an interactive ebook would also help establish your brand as reputable, and willing to solve your customer’s problems with innovative solutions. This quiz allows the users to have a more transparent look into Uber’s offerings which can contribute to increased customer satisfaction rates. It helped generate over 22,000 leads and 63,000 visits, thus enhancing their marketing strategies immensely. They provided their customers with a calculator to determine their compulsory contribution. Volume 13, Issue 4, August 2017. AssoConnect is a French company that provides association management software. The common types of interactive media. Organizations also use interactive media to go further than basic marketing and develop more positive behavioral relationships. P.C. Rally. We hope this article helped you learn about the broad use cases of interactive content and how it can help brands and customers, as well as inspire other marketers like you to create your own! It’s kind of like a conversation, but one in which you don’t have to actively participate. Sephora takes personalization a step further in its e-commerce recommendation quiz. Simply put, it refers to the different ways to which people can process and … The Internet is probably the most widespread user of interactive media today. They also provided two options to request a ride now or schedule it for later. Interactive media is not limited to a professional environment, it can be used for any technology that responds to user actions. A study found that basic interactive books that simply read a story aloud and highlighted words and phrases as they were spoken were beneficial for children with lower reading abilities. IBM provides us with a unique take on landing pages as part of interactive content. With all this in mind, here are some of the best interactive content marketing examples! Interactive ads are a great way for marketers to really engage with consumers directly. Trendy quizzes of this sort are easily able to pick up immense numbers of shares and have high participation rates also. Brands such as Airbnb, Spotify, and IBM are just a few examples of how interactive content can be used in different industries and across different use cases. Uber’s got your back. This was also beneficial for the brand as they provide a link for customers to be able to listen to the recommended playlist straight away. Content Marketing Institute has reported that interactive content has a. Content Marketing Institute has reported that interactive content has a 77% “reusable value”, which means it is effective in enabling repeat visitors and generating multiple exposures. Interactive content of this sort is an excellent marketing strategy that can help you increase your customer satisfaction rates and brand loyalty. They allow users to explore “Industry City”. They used Outgrow. This kind of content also boosts customer engagement by increasing traffic as well as conversion rates. They did so by sharing a Mood Quiz that would allow users to find a playlist based on their current mood. They can allow you to increase traffic to your website and products as more customers would wish to engage with them. In the screenshot, we can also see they include an option for customers to receive updates for other events along with their quote. After filling up the answers and clicking on “check your answers”, WHO provided a brief explanation for every answer you got right or wrong. The laser disc technology was first invented in 1958. Kudos to them! co. Ruchira Asiwal is a Marketing Strategist at Outgrow. This, Moving on from music and metropolis based quizzes, we have more practical use of interactive content by. Interactive content ensures that customers and visitors are able to have more engaging and delightful experiences before they inevitably move on to the next post, story, or video on their social media feeds. The interactivity is evident because of how it solves this problem. Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. Once clicked, the icons provide a short summary of the chosen locality. Interactive media are an instance of a computational method influenced by the sciences of cybernetics, autopoiesis and system theories, and challenging notions of reason and cognition, perception and memory, emotions and affection. Landing pages like the one employed by IBM also have immense advantages. Interactive Media Overview. It improves the customer’s experience with the brand and shortens the sales cycle. "Mapping the daily media round: novel methods for understanding families' mobile technology use." Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printer interactive media. They can be remarkably visually appealing for users. This calculator asks for inputs such as down payments, interest rates, incomes, etc. As the first of our interactive content examples, Airbnb takes a Buzzfeed-esque approach with its “Design Personality” Quiz. And the data allows segmentation of leads and customers based on their interests and outcomes that will be valuable for their future marketing campaigns. Providing interactive calculators is another way to increase your brand credibility as you would show your customers that you have the knowledge and answers they are looking for. This page was last edited on 22 December 2020, at 19:02. Interactive content’s reach and impact has been on a steady growth, as statistics show. Some common examples of this type of Media include Online Gaming, Distributed Virtual Environment, Whiteboards which are used for interactive conferences and many more. The definition of media culture with examples. The analogue videodisc developed by NV Philips was the pioneering technology for interactive media. There are also various videos that show up on the right side of the screen for users who would like to find out more. 1401 Walnut Street, Suite 200 Boulder, Colorado 80302 Learning, Media, and Technology. 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